While working with ExecProducer , Valux found that other clients made use of instant video by using it to pitch customers and investors, to motivate meeting attendance, and to answer news/media in a rapid fashion. MinutePitch was born to answer these needs in a way where no-nonsense managers can get what they need without schedule/budget pressures pushing them away from video media (see " Getting the Most out of Your Marketing and Sales Budget ").

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